
Behr Hella Service To Become the Exclusive Sales Partner of AKG
Article of 22.10.2009
Schwäbisch Hall/Hofgeismar, October 22 2009. From January
2010, Behr Hella Service is to take over the exclusive marketing for AKG Thermo
Management products in the global independent car aftermarket. In the initial
phase, Behr Hella Service will be responsible for exclusive marketing of 90
articles in the field of engine cooling. The sales partnership with AKG should
then be consistently developed so that around 190 products become available
from spring 2010. The product range is to focus mainly on coolant radiators,
intercoolers and oil coolers. These products will primarily be produced for
Audi, VW, Seat, Skoda and Mercedes.
"This exclusive sales partnership will strengthen our already prominent
market position in the field of thermo management", remarked Gerwin Vilain,
one of the two Managing Directors of Behr Hella Service, on the occasion the
cooperation was announced. The product will be marketed under the Behr Hella
Service brand name, whereby an additional marking on the packaging and the product
itself will indicate that it originates from AKG. A comprehensive brochure containing
all important product data is to be made available from spring 2010.
Behr Hella Service GmbH, Schwäbisch Hall: The joint venture
by the automotive suppliers Behr (specialist for vehicle air conditioning and
engine cooling) and Hella (specialist for components and systems for lighting
technology and electronics) deals with the global independent aftermarket for
vehicle air conditioning and engine cooling. The joint venture combines Behr
Service activities on the independent aftermarket and the air-conditioning business
of the Hella aftermarket organization. Behr and Hella each have a 50% share
in the joint venture. The combination of the global Hella sales organisation
with Behr product know-how as well as the links to activities in the vehicle
climate control and engine cooling business for the aftermarket has produced
Behr Hella Service, a consistent development on previous collaboration between
Behr and Hella in climate control and front end modules.
AKG Thermotechnik International GmbH & Co. KG, Hofgeismar:
AKG is a traditional family-owned company which was founded in 1919. This former
car radiator company started business operations by manufacturing radiators
in small series production and by carrying out repair work. Over the following
years, AKG continued to develop their technological competence to open up new
fields of application. Today, a large proportion of turnover comes from the
fields of construction equipment, engines, the compressor industry, agricultural
and forestry machines, the car industry, rail vehicle construction, household
devices and radiators for industrial applications. The AKG group of companies
is today a global leader in the provision of customer-orientated system solutions,
with over 2,800 employees (status 2008) in 12 locations in Europe, America and
Asia as well as being a reliable supplier of high-performance radiators and
heat exchangers in accordance with the highest quality standards. The largest
AKG manufacturing plant is based at the company headquarters in Hofgeismar.
The headquarters in Hofgeismar also combine the core competencies of project
planning, design, research and development as well as production technology.
| For further information contact: |
Behr Hella Service GmbH
Jörg Laukenmann
Head of Marketing/Communication
Dr. Manfred Behr Straße 1
D-74523 Schwäbisch Hall
Phone: +49 (0)7907 - 9446 37 358
Fax:+49 (0)7907 - 9446 373 79
Joerg.Laukenmann@behrhellaservice.com |
Hella KGaA Hueck & Co.
Dr. Markus Richter
Company Spokesperson
Rixbecker Straße 75
D-59552 Lippstadt
Phone: +49 (0)2941 38-7545
Fax: +49 (0)2941 38-477545
Markus.Richter@hella.com |
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